Cash Services is a service brand launched by a joint venture between 3 banking groups: BNP Paribas, Crédit Mutuel Alliance Fédérale* and Société Générale.
It brings together the offer of ATMs Services of the 4 banking groups:
BNP Paribas, Crédit mutuel, CIC and SG.
The challenge for the design team was to produce a simple, universally understandable and iconic sign, as well as a visual language able to fit in various urban landscapes.
We decided to use soft shapes and a reduced colour palette in order to balance efficiency with minimal visual noise.
It brings together the offer of ATMs Services of the 4 banking groups:
BNP Paribas, Crédit mutuel, CIC and SG.
The challenge for the design team was to produce a simple, universally understandable and iconic sign, as well as a visual language able to fit in various urban landscapes.
We decided to use soft shapes and a reduced colour palette in order to balance efficiency with minimal visual noise.
